senior integrated creative team


EXPERIENCE

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Philipp and Holger met some years ago while studying at Miami Ad School Europe in Hamburg, where they discovered a common gusto for creative communication of all sorts. MAS gave them the opportunity to intern at great agencies like JUNG VON MATT Hamburg, KING Stockholm, SAATCHI NEW YORK and SAATCHI LONDON.

Afterwards Philipp Löffel went on to become a Sr. Copywriter at THEY Amsterdam [international small agency of the year 2009/ Ad Age] and to stay there for three years. Last year TBWA Berlin engaged him to mainly take care of their clients APPLE, ADIDAS and ABSOLUT. Löffel additionally teaches at Miami Ad School Berlin. -> linkedin: Philipp Löffel

Holger Paasch who had worked at the well-known online department of JUNG VON MATT in Stuttgart  before he joined Miami Ad School, went to become Creative Grouphead at BBDO MOSCOW, being responsible for the clients MERCEDES-BENZ, GE MONEY BANK, BRAUN, CREDITMART, TERVOLINA and others since four years.
-> linkedin: Holger Paasch


These positions gave us a lot of experience in coming up with strong concepts that work throughout all media from TV to web to ambient to simply a pen and a coffee mug. Our ideas tell stories that unfold in your mind and stay with you because you simply enjoyed them or they made you think. Of course always in favor of the product to sell. This way we create outstanding work that makes the client as happy as awardshow judges.

-> For Awards scroll to bottom or click here!

BRAND EXPERIENCE
APPLE, ABSOLUT, ADIDAS, MERCEDES-BENZ, HENKEL, BRAUN, GE MONEY BANK, PEPSI, PLAYSTATION, PEDIGREE,
MARTINI, GREY GOOSE, TERVOLINA SHOES , SLOBODA MAYONNAISE, CREDITMART, BRONX SHOES, JACK LINK’S,
MONUTA, HALLESCHE NATIONALE VERSICHERUNG, JAHN REISEN, ITS, TJAEREBORG.

Here’s some work we’d like to share with you. Enjoy.


APPLE iPhone TVCs

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CREDITMART [tv|print|online]

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Creditmart is a financial broker for credits, insurances, mortgages and pension plans.
They get their clients the best conditions among the banks’ offers on the whole market.

KIEV INT. ADVERTISING FESTIVAL 2009 BRONZE [tv]

MOSCOW INT. ADVERTISING FESTIVAL 2009 BRONZE [Campaign]

WHITE SQUARE ADFEST BELARUS 2010 2xBRONZE [tv]

Creditmart. Don’t tell your neighbors how good your mortgage terms are.

Creditmart. Don’t tell your neighbors how good your mortgage terms are.

Don’t tell your neighbors how good your mortgage terms are.

Don’t tell friends how good your insurance terms are.

Don’t tell your wife how good your credit terms are.

Don’t tell co-workers how good your pension terms are.


CURIOSITY BOOKMARK [ambient]

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How do you communicate a book about curiosity? You attach a 100 meter bookmark to the book, place it in the city and let people follow their curiosity right into the bookstore.


MERCEDES-BENZ WINTER SALES [print]

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LUERZER’S INT. ARCHIVE 2/2010


MONUTA [tv]

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Monuta is a funeral company that offers customized funerals. Monuta wants to activate people to think
about how they imagine their end with these spots in the best possible way.


MARTINI MINI CITYLIGHTS [ambient|outdoor]

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Martini launched a new product in the Netherlands during the Amsterdam Fashion Week: The Martini Mini Bottle.
We communicated this via mini citylights, right in front of fashion citylights.


ONLINE GAME – WAKE UP! [online]

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As the boss of an agency you haven’t got the easiest job. One of the hardest parts is to keep the lousy creatives concentrated. But with a tight slap once in a while you will teach them to stay focused. The reward is your next finished campaign hanging all across the city. This game was part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com]

NEW YORK FESTIVALS 2001 SILVER

LONDON INTERNATIONAL AWARDS 2001 SILVER

ADC NEW YORK 2001 MERIT

Click to play.


TERVOLINA – SHOE CONTROL [print]

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LUERZER’S INT. ARCHIVE 5/2009

ADC RUSSIA, 2010 SILVER

KIEV INT. ADVERTISING FESTIVAL 2009 BRONZE

MOSCOW INT. ADVERTISING FESTIVAL 2009 SILVER

GOLDEN HAMMER LATVIA 2009 DIPLOMA

WHITE SQUARE ADFEST BELARUS 2010 1xSILVER, 2xBRONZE


TV-SPIELFILM [tv]

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TV-flight for a German TV-program guide that focuses on movie lovers.

ADC  JUNIOR AWARD, GERMANY 2005


BRONX Shoes [print|pos]

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BRONX Shoes is one of the biggest shoe distributors in Europe. BRONX always delivers the latest shoe fashion for a fair price.

So the common shoeaholic can get a new pair of shoes for whatever reason she feels today. That is “So today”.

ADC NETHERLANDS 2007 SILVER [print]


COLGATE [print]

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INTERACTIVE SCREENSAVER [online]

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As part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com] this interactive screensaver shows you an ASCII-pet
that you can interact with in a virtual lab. Therefore you have a bunch of tools and instruments at the bottom of the interface.

NEW YORK FESTIVALS 2001 SILVER

LONDON INTERNATIONAL AWARDS 2001 SILVER

ADC NEW YORK 2001 MERIT

Click to watch.



TERVOLINA – SHOES AND ACCESSORIES [print]

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LUERZER’S INT. ARCHIVE 2/2009

Tervolina – shoes so comfortable that everything else seems inconvenient.

Tervolina – shoes so outstanding that everything else goes unnoticed.


IKEA [ambient]

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MERCEDES-BENZ CL 500 4MATIC. [print|outdoor]

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Campaign for the CL 500 with four-wheel-drive option [4MATIC] that makes the car drive safely in all road conditions.


KALASHNIKOV WATCHES [print|outdoor]

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Watches sold under the Kalashnikov brand label must literally be unstoppable and unbreakable.

LIAA 2007 Finalist [Print]

NEW YORK FESTIVALS 2007 Finalist [Outdoor]

EPICA Book 2007


GE Money Bank [tv]

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MERCEDES-BENZ E-Class Premium Sport Edition. [print]

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Campaign for the classic E-Class sedan in a specially enhanced sport edition for the Russian market.


BUGLIFE [print]

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STUDENT D&AD 2005


24h SCREENSAVER [online]

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Observe the life of an average digital family according to the exact time of the day in this 24h screensaver. It was inspired by the 80s computer game LITTLE COMPUTER PEOPLE. Uncommon funny things and dialogues [German only] happen here. This was part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com]

NEW YORK FESTIVALS 2001 SILVER

LONDON INTERNATIONAL AWARDS 2001 SILVER

ADC NEW YORK 2001 MERIT

Click to watch.


JEEP GRAND CHEROKEE SRT8 [print]

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SOMAT DISHWASHER TABLETS [print]

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ADIDAS [ambient]

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Idea for an ambient image campaign for adidas.


LAND’O'LAKES BUTTER [print]

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VEGETARIERBUND [Print Campaign for Vegetarian Alliance Germany]

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Vegetarians often say: I don’t eat anything that has eyes. So we gave the slaughtered animals their eyes back to make people aware of what they actually eat.

ADC  JUNIOR AWARD, GERMANY 2004


Awards & Recognition

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LUERZER’S INT. ARCHIVE 2/2010

LUERZER’S INT. ARCHIVE 5/2009

LUERZER’S INT. ARCHIVE 2/2009

ADC RUSSIA, 2010 1xSILVER, 1xBRONZE

WHITE SQUARE ADFEST BELARUS 2010 1xSILVER, 4xBRONZE

KIEV INT. ADVERTISING FESTIVAL 2010 2xBRONZE

KIEV INT. ADVERTISING FESTIVAL 2009 BRONZE [tv]

MOSCOW INT. ADVERTISING FESTIVAL 2009 BRONZE [Campaign]

KIEV INT. ADVERTISING FESTIVAL 2009 BRONZE

MOSCOW INT. ADVERTISING FESTIVAL 2009 SILVER

GOLDEN HAMMER LATVIA 2009 DIPLOMA

ADC NETHERLANDS 2007 SILVER [print]

LIAA 2007 Finalist [Print]

NEW YORK FESTIVALS 2007 Finalist [Outdoor]

EPICA Book 2007

ADC JUNIOR AWARD, GERMANY 2005

STUDENT D&AD 2005

ADC JUNIOR AWARD, GERMANY 2004

NEW YORK FESTIVALS 2001 SILVER

LONDON INTERNATIONAL AWARDS 2001 SILVER

ADC NEW YORK 2001 MERIT